MY JOURNEY TO BUILD INFLUENCE WITH CONTENT
From January 2017, I'm applying the skills that I preach on Contentrific, to build trust, influence and scale my business.
Sign up to be the first one to know when I update this page.
Why blog about my Journey?
I blog about my content marketing journey for 2 reasons:
To show you that:
- It is possible to convince and convert total strangers to become your customers if you do content writing the right way
- The techniques and strategies that I teach on the Contentrific blog work
Click on the links below fast forward to a specific month. If you would like to keep track of my journey, then sign up for notifications to be sent to you when I update my journey!
Follow My Journey And Get Exclusive Updates!
Contentrific's Content Marketing Journey In March/April 2017
April 10, 2017
Wake Up Call + Contentrific Is Relaunched!
It’s been too long.
If you’ve been following this content journey of mine on Contentrific, you’ll know that my last post was on February 20th, which was almost 2 months ago.
Too long indeed.
Contrary to popular belief, no I did not jump off a cliff, nor did I decide to give up on blogging altogether.
But what I did have was a wake up call.
A Crazy Wake Up Call
There have been tons of people asking me what was up with the blog, particularly since the earlier posts that was launched on Contentrific did so well.
But as per my last post, I had a moment to think back on what I really wanted Contentrific to look, feel and be like.
I've always been a strong advocate of site design - particularly so if it's my clients' sites or my own.
That being said, Contentrific has this special place in my heart that I call home.
Naturally, I felt that the old site didn't perform quite up to scratch.
Too Many Issues, Too Little Time
If I had an email subscriber for every issue with the site in February, I'd think I'd have half a million subs by now.
Of course i'm exaggerating.
But seriously, the site was s***, to say the least.
I probably won't go in depth as I usually do on most topics here, but I'll break down every problem specifically later on in the month or so.
Ironically, Contentrific just got more content to talk about because of these issues.
Delays With The Advanced LinkedIn Marketing Guide
So today marks the official date that Contentrific officially relaunches.
Along with it came a terribly delayed Advanced LinkedIn Marketing Guide that was due to over 80 people on LinkedIn who opted in.
Yikes. Not good.
That being said, this was at the back of my mind every single day for over 1 and half months. It was torture.
How was I going to answer to them?
I had broken my promise to professionals - this was the worst thing you can do, especially when you're hoping that they'll turn into your customers some day.
Then, my worst fears came to life just before the site was ready for launch:
To be honest, I didn't quite know how I wanted to react.
And I knew that not everybody voiced it out, but they were probably expecting the guide for advice and opportunity - something I failed to deliver on.
A Note Of Apology
That's when I'd decided that a note of apology was in order, and I simply had to explain myself and the delay that had occured.
The email went something like this:
Hey there, This is John from Contentrific.
A month ago, you opted in for the Advanced LinkedIn marketing guide.
We only got it ready for release now.
I’m not going to beat around the bush, go all hyped up, and tell you that it was intentional, because it wasn’t.
In fact, I’ve lost so much sleep over this exact issue for the last 1 and a half month.
Naturally, since I’m a big believer in sharing my mistakes before I share any success, I just HAD to put this in.
If you are not interested in what happened, you can go ahead and click here to go to chapter one of the guide:
But if you are interested in what actually goes behind the scenes of a content marketing firm when s*** hits the fan, then this is as real as it gets.
You might not know this, but 1 month back, Contentrific (my site) was in an absolute mess.
Specifically, there were these things that were bothering me:
1. Lack of a solid message:
Out of the different issues that I’ve outlined, this was the one that was the biggest pain in the butt.
I’ve tried to think for the longest time about how I can package Contentrific together, but I think clarity was an issue that I took the longest time to get over.
The final verdict?
Contentrific is a site where I teach people like yourself how to write content that both search engines and humans love.
Believe me, it seems like a simple statement, but it took months to refine this idea. 🙂
2. Site design was horrible
As you will see from the site later on, we’ve redesigned the entire site experience into a fresh one, one that is the most updated.
This was because the previous site design was based off a theme (case study coming up soon), which meant that a lot of our design processes could not be executed without breaking something.
This was yet another reason why the guide took so long to be released.
Not because the content wasn’t ready, but because the platform it was going to be hosted on (Contentrific) wasn’t good enough.
3. Code was bloaty
Again, because the site was coded based on a theme the last time (because we were beta testing Contentrific’s effectiveness in the market), s*** got real when traffic started coming in, and site speed was an issue.
In case you didn’t know, Google places a high emphasis on the speed your site loads, so when our code got too messy, it naturally slows the site.
And when I say messed up, I really mean messed up.
In fact, with so many developers working on our site, we’d realised that they had placed our code all over the place, a big no-no in development.
That meant only one thing.
We had to code it all over again from scratch.
4. Over-reliance on freelance developers
This was another oversight on our part.
I had always thought that freelance developers could be trusted if:
- They were given clear instructions
- Their reviews were great
- If they were “qualified”
Once a freelancer myself, I strongly adhered to these rules, so I thought they applied to everyone.
Since our team was just STRETCHED over our projects, we’d thought that working with freelancers might lift our load a little.
It only added more to it.
Delays after delays, and one freelance developer after another failed to do what we wanted.
In fact, we had to change a total of 3 different developers before we really had no choice.
We had to cater time from our hands to get the site done in top speed.
What happened next was history.
So there you have it.
A 1 month delay because of different overlooks and oversights - all in the name of quality.
Did I think that it was tough? Very.
Did I think it was worth it? Absolutely.
Thank you for taking the time to read this, if you’ve come this far.
And now, may I present to you, Chapter 1 of the Advanced LinkedIn Marketing Guide.
With bated breath, I sent out the email.
Boy, I was so sure that I was going to get a bunch of unsubscribes from angry mobs.
The next thing I knew, later on in the day I received an invitation to connect on LinkedIn by the very same person who had left the comment earlier:
One of my subscribers also left me a rather meek encouragement.
P.S. I know about the notification popup, by the way 🙂 Bugs being squashed this very instant.
Takeaway: Be open with your situation. It works wonders when you're being honest with what you are up against.
Biggest Lessons Learnt
Like I mentioned earlier, listing everything down in this single post is next to impossible.
But if I were to quickly list down quick and easy lessons learnt from my 2 months of s***storms, it would be these:
- Failing fast is better than not trying to fail
- Always listen to your readers and subscribers - they are all you have
- There is no one size fits all solution. There is only the zig zag, fail, fail, succeed a little, fail, fail and fail approach. If anyone tells you otherwise, you should refer them to me
But perhaps the biggest lesson that I've learnt from these 2 months would be a renowned appreciation for patience and the importance of planning.
Before my wake up call, Contentrific was all over the place.
As a result, I ran into constant problems and errors.
I was all over the place.
Lesson learnt - Do your planning right, and it will pay dividends for years to come.
Or, well, in my case - for 2 months.
For all you readers, let's continue this journey!
Follow My Journey And Get Exclusive Updates!
Contentrific's Content Marketing Journey In February 2017
February 20, 2017
A Little Readjustment To Content Direction
Today was a really quiet time, since I had to get some errands done.
But it did give me some time to think about my Content Marketing Journey thus far, and where I wanted it to go next.
The Content Marketer's Missing Steering Wheel
If you have been following this blog long enough, you'll know that there were instances of cock ups, misalignments of strategies, and a general sense of "I don't know where this goes next."
This pretty much rolled into a nasty situation where I had already:
- Spent hours of my time designing Contentrific into what it is as of this post
- Refined, realigned, then changed Contentrific's copy for the gazillion times and still not being happy with it
- Shifting things around, adding new pages such as the Quora Page, and so on
Although it's not beneficial to the everyday blogger (I'd imagine if there's anyone out there who tests as much as me, they'd die of heart failure), I still stick to the one core concept around Contentrific that I know works up till this point.
Angling Contentrific from an experimentation point of view.
The 4 Pillars of Contentrific
It seemed almost eerie, that when you want something bad enough, you'd find it eventually.
Let me explain.
A few weeks ago, the following sentence popped up in my mind:
I didn't think too much of it then, but as I was doing some chores today, it hit me:
Those 4 things were perfect when it comes to experimentation!
Because, when you experiment with something, you're wasting time if it doesn't work.
When you experiment with something, you're wasting money if it doesn't work.
And so on...you get the point.
The point that I'm trying to make is: I finally have a SOLID idea of where I want Contentrific to go.
The aim is to save people time, money, effort by showing them the KNOWLEDGE of how they can grow their online presence, step by step.
Segmenting my Readers
I'd always been unhappy about how Contentrific was kind of getting email subscribers, but it was through generic sign ups like these:
If you're an experienced Content Strategist, you're probably thinking the same thing as I am:
This blog is all over the place.
That's why, starting from tomorrow, everything is going to change.
A Revamped, Revised, Refined Approach
Starting from tomorrow, I'll be doing an entire site revamp of Contentrific.
I figure that since I'm making good progress on linkbuilding and my off-page activity, I need to make sure that my bounce rates stay low.
Quick check: my bounce rates currently stay like this:
But not bad, either.
Anyway, I'll be making the following adjustments to the site.
#1: Refining The Entire Site Architecture
It's not news that I will need to update my entire site architecture, since Contentrific's angle and direction has to change now.
I will probably have to do this last, and only get to work on the architecture of the site once the angle is completed.
Since it's 2 AM now, my best bet is to spend an early morning working on my overall content strategy then.
Once that's out of the way, I can focus on the more technical stuff on the site.
#2: Updating all my Opt In Forms
Since the angle is finally going to be adjusted properly, I can finally put a stop to the hideous opt in boxes that I feel have been dampening the effectiveness of my subscription rate.
I've got something in mind, and will update this post accordingly (it's looking amazing so far).
#3: Mapping Out The Entire Customer Experience Journey on Contentrific
Once the angle of Contentrific is finalised tomorrow noon (hopefully), i'll have a better idea of how the prospect (you) will actually view the entire Contentrific experience.
That means that I have to draw out the entire Customer Experience Journey Map on Contentrific, and reassess the type of content that Contentrific needs to have.
This is also a good time to realign the Content Funnel of Contentrific.
#4: Getting a Content Schedule In
Once the content funnel is mapped out, I will have a much better idea of what my schedule is like.
This means that I can better predict my workflow, instead of just working randomly.
Again, perhaps you can takeaway the importance of having a good angle for your blog - don't make the mistake that I did and keep switching it half ways - you will be worked to death!
#5: Installing a Review Widget
I'm not talking more about this now, since there's no point and it's hard to illustrate right now.
My best bet is to do an update tomorrow, and share with you how this Review Widget will work inside the entire Contentrific Experience.
If it goes according to the plan that I have in my head, it'll add a nice little touch to Contentrific's content tilt.
#6: Make the tough call of whether or not to keep Quora Page
It's sad, but perhaps I will be discontinuing the Quora page.
This is necessary for the following reasons:
Traffic wise, it might make more sense to leverage on the Forum's own search engines
It's taking up an entire page on my site
I'm not sure that it aligns that much with the angle of the new Contentrific
That being said, forum marketing will still continue to be a main driver of Contentrific's plan, just not directly.
I'll share more details once I make this pain decision (yikes!)
As you can see, lots to be done, but for some reason I'm really feeling quite satisfied about this entire process.
Why? Because it feels like I'm learning a lot about my niche.
More importantly, I feel like with all the feedback that i've gathered, it seems that this new angle is a good bet, and should angle me nicely from the market.
We shall know in due time, as always!
February 19, 2017
Boy, Did I Bite Off More Than I Can Chew?
This will be a short post since I'm really, super duper strapped for time.
I know the last post that I did on the 13th stated that I was on route to get the following done:
- One post a day about a question from
This simple post was generating thousands of emails just on that post ALONE.
The funny thing was that it was just a simple Excel Sheet, but the fact that it went viral meant one thing.
I had just put 2 and 2 together.
If I could phrase the LinkedIn Advanced Marketing Guide as like a pre-launch template, where professionals can get all the information they need to DOMINATE LinkedIn, I could drive some email leads even before the guide had launched!
I immediately went to work (with what little time I had).
Ironically, I will promote this update of my own using techniques that I talk about in the Guide, just to prove a point that it works.
Creating a blog post
The first thing I did was to create a
It will be an interesting experiment within itself, when I finally get to A/B test the effect of an image on a post, and find out how much it actually affects my engagement metric (a metric I talk about also in the LinkedIn Advanced Marketing Guide)
In short, stay tuned for my success (or failure!)
P.S. If you are enjoying this journey so far, let me know by giving me a shoutout on Twitter! @Contentrific
- One post a day about a question from
February 13, 2017
Call for Podcast Interviewees for the Contentrific Podcast A Huge Success In the Making
If you have been following my Content Marketing Journey so far, you'd know that one of the big projects that I'm working on to set up is the Contentrific Podcast.
What makes the Contentrific Podcast different is that every single interviewee that comes on to the show have to know our objective of our show - to offer REAL Content Marketing advice that saves our readers at least 72.5 hours of their time tinkering around with Content Marketing concepts every single week.
Gathering Podcast Interviewees
Right now, I am still in the midst of bringing onboard interviewees for the show, and frankly, I think I stumbled on a gold mine - LinkedIn groups.
Case in point? The
I initially thought that the response won't be good, seeing that I was relatively new to the group, and to Content Marketing.
Boy, was I wrong.
The post alone got me about 9 interested applicants posting onto the thread:
And these weren't just any other speakers.
I did a quick search, and here are just some of the companies and brands they were from:
Here's the message that I sent them:
It's John from Contentrific - I actually commented back on the forum, but didn't manage to go through for some reason.
I would love to have you on the Contentrific Podcast.
Have you visited the website yet?
As you probably know, Contentrific conducts real world content marketing experiments that shares our findings with everyone to save their time tinkering around with concepts that won't work for them.
You can check out some of my experiments and my Content Marketing Journey here:
Our goal is to save our readers at least 72.5 hours every single week on Content Marketing and Digital Marketing.
What do you think of an angle like that, and do you think you will be able to align together on this?
Thanks, I really look forward to hearing from you, and having you on the show!
Hopefully, these potential interviewees will revert back to confirm their interest, so that we can take our conversation to the next level.
- Instead of finding Guest Speakers for your show one by one, try going to groups and finding them. Make sure that the group is an engaged one, so you have maximum efficiency for your effort
- Make sure to be polite about the request, and show enthusiasm at every front
- Be sure to point out why your Podcast deserves their time, and make sure to hear what they have to say, before you take things to the next level. They're guests, after all!
I can't wait for the Podcast page to be up. Can you? 🙂
February 12, 2017
A short recap on Contentrific's Link Progress, before embarking on an Epic Guide journey
As i've covered yesterday, Contentrific experienced a rise in the number of backlinks by 1.
If you missed it, you can see the screenshot here:
Out of interest, I just did another
I've also noticed one interesting fact.
My previous backlink checks were all using the URL: https://www.contentrific.com.
I had a hunch, so I went ahead to remove the https:// from my search query, and typed in this instead:
My hunch was this:
- How many people actually bothers to insert the words https:// into their backlink to my site?
- Most of the time, when I try to insert outbound links to other sites from Contentrific, I tend to manually type in the links. For example, if I want to point to Hubspot, I will do a simple hyperlink command (Cmd + K), and just type in www.hubspot.com.
- That being said, is checking the backlinks to Contentrific accurate, if I were to use https://? I could be missing out on many links.
Turns out the results were astonishing.
Here's the result of removing the http:// from my backlink search query:
The number of backlinks are actually at 60, with the number of links going up by 4, instead of just 2 at the beginning of this post!
That's a huge difference!
Not only does it give me greater confidence that my backlink profile is growing, using https:// probably is not the best way to find the true number of backlinks to your site.
Takeaways for you:
The next time you do a backlink check to see the overall health of your site, make sure that you remove the https://, or http:// from your search query to find the real backlink profile to your site.
Moving forward to the Guide
As i've mentioned earlier, I will be focusing my efforts on getting the massively detailed and designed guide on LinkedIn marketing out.
Here are the hypotheses that I am testing out:
- I want to test if having a well designed guide is an important reason for more backlinks, lower bounce rates, and better engagement by visitors to my site
- See if the Skyscraper technique will be better received by other website owners - when I say it's more in depth, it HAS to be comprehensive.
I will keep this blog updated. Stay tuned! 😀
February 10, 2017
Link + 1, Guest Post on Coschedule confirmed, and Thoughts on Monetization
Today was relatively a quiet day, with me trying to clear as much backlog as possible with Contentrific.
Lots of new updates, however, for Off Page Link Building.
Guest Post on Coschedule Confirmed
Sent guest post to well established blog Coschedule, and I was quite happy when Ben, the Blog Manager, gave me the go ahead for my post on the first draft:
Getting featured on Coschedule is a big deal for me and Contentrific, because it helps to expose the blog to over 200,000 visitors over at Coschedule.
If you don't know about the Coschedule marketing calendar tool, be sure to watch out for a comprehensive post that i'll put out later on when i've gotten around to setting up Contentrific and my content pillars.
LinkedIn Marketing Advanced Guide In Process
I'm in the process of crafting the LinkedIn Advanced Marketing Guide, and am scheduled to get it out probably by Tuesday, or Wednesday.
With this guide, I want to test and experiment with the following:
- See whether adding extensive graphics to the guide does help to get it shared, and talked about more than the average post
- Test whether or not segmenting my guide with different pages is a better way of getting more engagement on the blog and comments
- Lastly, I need really, really solid ways to build rapport and establish credibility. Having a well designed guide, that is well structured could help me do that better than standard blog posts.
Link Ranking Increased by 1
When I opened up My backlinks had gone up by one!
However, since I didn't pay for the Ahrefs subscription, I can't see what backlink it is.
Guess I'll be able to study my own backlink profile in detail when I have the resources to support the Ahrefs subscription plan.
Final thoughts on Monetization
I've been thinking about it for awhile now, and looking at the efficiency rating of Contentrific so far, it will take some time for the backlink profile of Contentrific to grow into a sizeable one.
That being said, I will need to find alternative ways of supporting my own income as the growth of the blog continues.
Meanwhile, I will need to find alternative methods and ways of generating income to sustain myself in the meantime.
I'm considering freelance work on my Fiverr platform, where I'd earned over $10,000, but since this was work that was consolidated over 2 years, it's not enough to cover my expenses obviously, month in and month out.
I need to find a more solid solution...
February 10, 2017
First Day of Quora Ends
So the first day of Contentrific starting out in Quora ended.
To be honest, i'm not particularly pleased about the progress that I'm making.
Instead of answering 10 questions per day, it's proving to be more difficult than it is.
Because of the amount of work involved, guest posting, and preparing for the epic LinkedIn Marketing guide that's coming up next on Contentrific, it's taking a toll on Content Creation.
This means that I probably bit off more than I can chew.
For that reason, I'm toning down my approach towards Quora, and answering just 1 question per day, as opposed to answering 10 of them.
Even then, it's proving to be intense.
On the bright side, the
Next, I sifted through the different questions that sparked my interest:
More specifically, I'm looking for questions that are burning in my audience's minds.
These are questions that are the most common, and is looking for an extremely in-depth answer (that I want Contentrific to be known for).
Next, once I have chosen the question that I want to answer, I'd copy the URL of the question.
Next, I'd go to Contentrific's backend, and click on Add New Post:
Then, with the URL that I've just pasted, I'd do a simple sentence that looks like this:
The hypothesis that I'm trying to test against is: "when you answer a question on Quora, and point the question back to the URL, does it get some ranks alongside the question?"
This experiment is tested with the understanding that the title of the blog post on my Quora page is copied word for word from Quora's question:
As i've mentioned before starting the Quora page, I want to test the effectiveness of placing exact user search terms in my title, and see how well it rakes up against the actual question being asked from Quora.
In other words, I want to know if I can leverage on Quora's traffic in an indirect (and totally white hat method).
As a failsafe, I am also going to make sure that my answers in my page are completely original, so that I don't get penalised for any duplicate content.
That brings me to my next point.
Analysing my competitor's replies
In my opinion, there is no point in answering a question on Quora, if your answer is not the best answer on the Web possible.
For this case, I need to analyse what other answerers are putting on Quora, and then come up with something of my own that is more awesome and engaging than them, if I want to hope to rank highly.
For this reason, I took a look at the content currently on the answer page:
Hmm. From what I see so far, this is all text, and no flow.
Not the best advice that I would want on my content, nor to read.
But wait. There's a link at the top, a possible link back to answerer's site.
Ah ha! Time to do some in-depth research.
Let's click on it, and see what we find. We might also be able to increase our understanding of how other people are using Quora to drive traffic to their site.
Hmm. From my own experience, I don't think that this is exactly the best piece of content out there on the topic.
In other words, it's not engaging enough.
That, considering the
Content that is mostly theory, not that actionable, and doesn't include steps and pictures to show the process of breaking down the problem, and introducing the solution isn't the best way to engage 18-34 year olds, which is where most of Quora's users come from.
That tells me a few things:
- The content that I answer on my Quora page has to be chock full of advice and actionable steps that question askers can follow along
- It has to have lots of images and pictures that elaborate the problem and solution
- It has to provide real life example and advice (which is what Contentrific is based on)
That being said, I created a
I also made it a point to include statistics, images and screenshots wherever possible.
Of course, I've also made it a point that the visitors who land on this page are exposed to the Scroll Mat, as well as the Sidebar.
On hindsight, however, I should come up with a custom offer on this category of posts, that are related to Quora.
This is because I forsee that the majority of traffic will come to posts like this from Quora, so it more than justifies the need for a custom offer to obtain sign ups and convert readers into subscribers.
What do you think of my progress in Quora so far? Let me know in my posts and the questions that I answer.
February 9, 2017
Quora Starts Today
So as I mentioned in my previous posts, I intend to test Quora as a source of referral traffic.
This experiment is backed up by proven conversions that have happened because of Quora, more specifically this:
Thus, if my spidey senses are correct, if I were to dedicate a page to just answering Quora, I should be able to see some solid results in the long run, when people start searching for these long tail keywords (more than 3 words in the search term, for example, large tennis balls).
In other words, since Quora questions are phrased using searchers' intent - natural language instead of keywords, I just might be able to rank in places untouched by my competitors, if I hustle enough.
Here's my strategy:
- Simply copy and paste the Quora questions that I reply to on Quora, followed by an extensive answer on my
I will also be aiming to do 10 questions every single day. Wish me luck!
Everything you see here is what you get.
Life as a Content Marketer is tough, to say the least.
Every single day, I need to either create 13,000 words (plus 10 Quora posts, now that I've added it in), guestpost, distribute content, or set up funnels and sequences.
Tough, but rewarding for you - who is my ultimate goal as a content marketer.
It's why this blog was created in the first place.
I believe that this experimentation, and documentation will pay off in the long term - so far it's already made me quite a few friends.
Can't complain about that!
- Simply copy and paste the Quora questions that I reply to on Quora, followed by an extensive answer on my
July 23, 2016
Twitter Update - Influencer Relationship Building Experiment Takes Off Well!
So when I was taking a shower yesterday, I had a brilliant flash of inspiration.
Hey, Sam Hurley really looks like the gameshow character, Hitman, doesn't he?
I used simple Keynote software to just piece Sam's photo, and added a photo of Hitman on the side.
Next, I posted it on Twitter with the following post:
I'm telling you. I was scared shitless when I posted that.
Here I was, a new a** blogger, and when someone of Sam's stature lends me a hand, this is what I give him back?
The other part of me thought it was still a brilliant idea, so I posted it anyway.
Waited...with bated breath. Nothing. I thought Twitter wasn't working (facepalm), so I posted it again.
When there still wasn't any updates, I started to get worried. Could it be that I was being too offensive, and Sam didn't like it?
I could already imagine him writing up a reply "that's not funny, John".
You have to understand why I felt this way. Where I come from, personal opinions and jokes aren't exactly the talk of the town.
Long story short, I sent Sam a message on LinkedIn:
Half of me wanted to scream:
NO DON'T OPEN YOUR TWITTER PLEASE!!!
But the mad scientist part of me wanted to find out so badly.
And so I waited.
The next morning, I saw my Twitter exploding with this.
Not only that, my initial thoughts about Twitter was right. It would be more appropriate to share an image like that on Twitter, than on Sam's other monstrous social network, LinkedIn.
Because LinkedIn is the formal, professional network, posting an image like is not exactly the best thing to do.
Influencer Relationship + 1 point.
Not only that, Sam's fans gave me some love too:
Brilliant! Everyone wins!
Takeaway for you:
- Influencer outreach doesn't always have to be formal, professional and full of it
- However, at the initial stages of the relationship, there has to be a certain sense of restraint
- Once you're confident that you and the influencer can hit it off, however, you can take the relationship to the next level by introducing new, creative ways to engage the influencer, and refresh their memory of you
Overall, it was a tremendous experiment that was super insightful to me, as I hope it was to you. 🙂
October 3, 2016
Social Share Small Win #1: Email Outreach Works
Found an interesting phenomenon when I Googled "Contentrific" today.
At first, I thought it was a simple news aggregator site, and didn't think too much of it.
But, heck. Let's open it up!
After closer inspection, it seems that this post was shared by this lady.
Of course, I couldn't resist finding out more!
When I saw this, it gave me a good idea of the entire picture.
This post (and link) was generated because of the Email Outreach Campaign that I sent out as part of the Skyscraper Technique!
Incidentally, it's also the post that Ramit Sethi ignored.
Doesn't matter, that's to be expected anyway.
I didn't have my hopes up to hit every influencer that I reach out too!
That being said, here are the key takeaways from this lesson:
- Reaching out to random strangers with cold pitches do work, and even if they found it amusing, at least they shared, and I got a link to my site!
- Once again, it confirms my belief that content never read is never created. Although I spent hours doing the post on Ramit, only to be rejected in the end, at least it was worth it for this share, which boosts my rankings anyways!
- Case in point, perhaps I should consider the effectiveness of a post, and whether the influencer will be interested in the piece before I start writing.
Let's hustle on!
March 2, 2017
LinkedIn suddenly Explodes with Journey Section - The importance of storytelling
If you read back on the post of January 1st, you'll realise that I started off Contentrific without a single clue of what exactly this blog is about.
Only when I did the revised angle for this blog, did this Journey page appear. (In fact, I'm just touching up the final part right now as I'm typing this :))
But as I'm typing this, I did a quick look at my LinkedIn and I got a huge shock:
Mind. Is. Blown.
Why did I suddenly get so many requests to connect?
Even with Dux Soup, this rate of request was unseen by me until today.
But, before going further in depth to understand what these prospects are talking about, I need to source out why this has happened for the first time since Contentrific launched.
I did a quick search through my LinkedIn notification, and I got the following:
Now it makes sense.
Sam Hurley made a shoutout and referred me traffic by tagging me on LinkedIn, which must have triggered the added connections.
AWESOME! What a mini success for any content marketer.
This is literally what a small victory for any blogger looks like: the trust factor for you as a blogger shoots through the roof when an influencer of Sam's stature quotes you like that.
At this point in time, I think it's only fair to document whatever I'm feeling, rather than what I'm thinking - because it's almost impossible to do the latter.
I feel the following emotions right now:
- Utter disbelief
- Immense gratitude to Sam for his graciousness
Now that I got over this small moment of joy (okay, quite a huge moment of joy), let's go in depth into analysing what these new connections are actually saying.
Here's the breakdown:
- Journey: Does it mean Content Journey, the page that I just developed today? If so, it means that this page has a high chance of really converting well with future readers, including this one. Perhaps i've found my content tilt, after all (refer to Content Inc Model that I talk about above)
- Products: Shows that this prospect already is willing to move to the next stage of the funnel, even without me selling anything. Interesting, but as I said with the enquiry about a gig on Twitter (February 8th), the prospect might just be fact finding, and not really committed yet. We need to educate him further before we can make the next move through the funnel
- Thanks for checking out my profile: Dux Soup remains as a powerful tool that is worthy of your time, if you want to dominate LinkedIn. At the same time, I'm getting the vibe that an in-depth post on Dux Soup is needed, so that I can further add value, and convince readers that it can solve the nagging problem of LinkedIn marketing.
Onward to the next post:
Here are my thoughts, again:
Journey: Again, let me be clear. Up till today, i've not had anyone at all tell me about my journey on my blog. For this prospect to say this simply means that i've finally made it crystal clear what the angle of the site is about.
More important, there is an indirect social validation that the content angle of experimentation and testing content marketing on myself carves out a unique niche in the market. I'm relieved.
Blogging hard: Rock on! Thats the only way to do it! It's always good to hear people tell you that they're working hard on something, because it tells you that they're serious about it. It's also good to notice that blogging is one of the main target markets of Contentrific, so a plus point to my content angle, again.
Important posts: I'm humbled that this reader actually categorised my blog posts as important.
In a world where over 2 million blog posts are posted every single day, this means the world to me.
Important takeaway for you: Your content strategy and tilt is by far the most important aspect of your blog that you need to take note of.
This is your chance to stand up and stand out from the crowd, so make sure you get this right.
P.S. LinkedIn connections now stand at 10,070, excluding the connections that I have yet to Accept.
March 2, 2017
First Podcast Guest - Jimmy Kim of Snaptactix
Yes! I managed to secure Jimmy Kim, the owner and founder of Snaptactix, to speak to me about his Content Marketing and Internet Marketing journey in his 7 years of work.
I'm super stoked to say that Jimmy is a business coach that has served over 30,000 customers in over60 different countries.
In other words, he's the real deal!
However, there was a single limitation.
Since Jimmy was super busy, he could only do a pre-recorded interview, after which I could do a voice over, and edit his part in.
Although that could still work, I had really wanted to do it in a live interview style.
Well, a content marketer's got to work with what they've got!
Will post an update when the episode goes live.
March 1, 2017
First Enquiry For A Gig
Again, the fruits of my labour on Contentrific is already paying off after just one month's of work.
In other words, i'm slowly getting traction and the right type of eyeballs to whatever i'm doing.
Case in point? Check out this enquiry that I got from Twitter:
Although Contentrific hasn't had income coming in yet, this is a great boost to me personally as a Content Marketer, because it tells me that whatever i'm doing - it's working!
But this is not the time to let go.
Major learning point:
- Even when you see signs of initial interest, that doesn't always mean that your prospects are going to be impressed. Remember - they are just getting to know you (at the Shopping Around stage of the funnel), which means they are just trying to learn more.
- Instead, use this positive energy and sign (at least they bothered to ask personally on Twitter!) to push forward with your plan, and get some revitalised action going with your content marketing!
For example, when I got this enquiry, I can't tell you how happy I felt, even if the gig didn't convert, I would still be immensely satisfied with the direction that I'm heading.
That's validation right there!
March 1, 2017
Contentrific goes Chinese?
Interesting request from
In case you're wondering, Martin is the Director of Geber Consulting, a Digital Marketing agency in Taiwan.
That explains why he wanted a Chinese version, for your information. 😛
He was referring to a mega post (which followed the Skyscraper technique) that I did on Evergreen content here.
I'm flat out honoured that someone of Martin's stature would do such a thing - and add a backlink in the process.
That reaffirms the fact that the Skyscraper technique works!
Will add on once the post goes live - but this is great news for any content marketer.
To quote a phrase that I heard somewhere before - "In business, always go for the small wins that add up."
March 1, 2017
Tidying Up The Angle Of The Blog for Feb
As I've mentioned earlier, I didn't have a single clue how exactly I was going to get traffic into Contentrific.
The main idea is to use my experiments to slowly gain traction.
After an entire month of thinking, i'm glad to set my priorities right:
These are the final objectives of my site:
- Create so much for value for the reader that they have no choice but to subscribe
- Solve the problems that reader face so well that they purchase from me
- Recommend only products that I love and use myself. Ethics is super important!
With references to various studies on the web about Quora being an underutilized source of traffic for marketers, I didn't really believe it until I saw the opt in from a simple reply that I wrote.
In case you missed it, here it is:
That got me thinking - if I could dedicate a few hours a day to answer these questions (say, 10 questions a day with these long form keyword queries), wouldn't the visitors gradually arrive at my site?
The answer is - i'm hoping yes.
In any case, the Quora page is born.
Since I started learning about content marketing, I had been hugely inspired by the likes of John Lee Dumas and Pat Flynn.
To me, the idea of hosting your own podcast, and gaining a community of subscribers was the ideal way to grow Contentrific!
I decide to purchase an Audio Technica Headset, ATR 2100 off Amazon, and try out Podcasting.
Podcasting should also give Contentrific the depth and variety of content that it desperately needs - we have to appeal to people other than people who like to read!
Placed it at the back of my head to actively search for people who might be a good fit for the show.
If they responded, I would ask them to go here.
Key Objectives for February
The month of February is an exciting one, with lots more data to act on from January.
Moving forward, here's a short summary of my objectives for this month:
- Try out Podcasting, and see the traction that it gets
- Test out Referral Traffic from Quora, and test out if all the talk in town about Quora as an underrated source of traffic is true
- Continue guestposting, and seek for high guestpost sources. Domain ranking and ratings have skyrocketed from this strategy, so I firmly believe that this is the right step forward. Besides, all that guestposting and writing gets me in front of audiences, so I don't mind at all writing that extra 3-4,000 words per post.
- Continue to apply the Skyscraper Technique, and create content worthy of Google's first page. Brian Dean's a genius for coming up with this strategy. Thus far, this strategy has been one of the main factor's responsible for Contentrific's growth.
Things are looking really well for February - and I intend to leverage on this initial boost.
Wouldn't you? 🙂
March 1, 2017
11 Podcast Guests in the Bag (and counting)
Been picking up the pace a little, especially after the Chinese New Year holidays. So far, i've had 11 guests on the show, ready to go. I'm pumped!
Starting being more aggressive with my requests for interviews and for guests to come onto the show.
It's looking pretty good actually. I've been using a simple excel sheet to keep track:
I'll post a full article on how exactly I got so many guests to come onboard the show, but for now, the biggest players that I have coming onboard are Jimmy Kim from
Huge companies - I'm really looking forward to learning from them, and I hope you're pumped, too!
Follow My Journey And Get Exclusive Updates!
Contentrific's Content Marketing Journey In January 2017
January 31, 2017
Numbers are looking up!
After 4 posts in the month of January, the figures of this site is starting to look up.
Google Analytics show that in the first month, this site attracted over 1,300 visitors.
Not too shabby, considering there are only 4 posts on the entire site.
My bounce rate went up, however.
That might have been due to the wrong social networks that I tested my content on, such as irrelevant groups on LinkedIn.
The first month of Contentrific has been immensely successful for any blog, to say the least.
Not only did this site cross the 1,000 mark within the first month, we did so without spending any money on traffic.
Reaching out to influencers, and people to read our content using tools like Ninja Outreach are really good ways of getting the word out for free, without fear of wasting your money.
I highly endorse this technique. (Post coming up)
Conversion + Subscribers
Of course, this is an important factor.
In the month of January, this site collected a total of 78 emails - not too bad for the first month!
More importantly, the leads allow me to understand in detail where traffic is coming from.
Interesting - Quora is converting pretty well, in line with what Neil Patel says about it. Could be an avenue for me to explore further.
January 31, 2017
URL Check #1 - Month of January
I initially started off Contentrific from scratch in January 2017, with both Domain Authority and Page Rank as 0.
Then, when I got off my a** and started to put whatever I learned into practice, I really started to see things change.
Don't believe me? Take a look at my ratings at the end of just one month:
Not only did my domain rating go up by 21 points, my URL rating soared through the roof by 8 points.
This was the result of my Email Outreach and Content Distribution techniques, persuasive writing, and really trying different ways that you read in the above section of how you can get behind the minds of more authoritative people than you.
You want to know the scarier part? Because I was so focused on building the Content Structure of Contentrific (13,000 words a day), I really don't have time to go full out on Content Distribution.
I expect things to get a lot smoother once the basic Content Structure of Contentrific is up.
This is a great boost for February, to say the least!
January 25, 2017
Guestposting Small Win #5 - Snaptactix
I'm beginning to see the fruit of my labour, and my experiments, especially with Snaptactix.
Major guestblogging tip: write your guestpost and fill it up full of value - your host will love you for it!
Case in point: Kristen was so impressed by my 5,000+ word article that she suggested to split the article into 2 parts - which means I get twice the exposure for the same amount of work!
That just teaches me 2 simple but powerful lessons that you can take away as well:
- If you provide enough value to your host (Snaptactix in this case), there's no reason why they wouldn't accept your post.
- Moreover, if it's overwhelmingly valuable, why wouldn't the host be excited to post your article on their blog?
That being said, I'm beginning to see the reason why Matt Cutts said this:
Guest blogging is done; it's just gotten too spammy. In general I wouldn't recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn't recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy."
No wonder there are so many people complaining about guestposting not working!
I'm a strong believer in critiquing yourself first, before you critique others.
Do yourself a favour, and ask yourself the following questions if guestposting is not working for you right now:
- Did you write persuasively enough to apply for the guestpost?
- Did you do your research before applying?
- Did you approach the guestpost and give it all you got, or did you just do a "meh" job?
I'm fully convinced that guestposting is one of the most effective ways of Content Marketing out there, and I intend to use Contentrific to prove that.
January 24, 2017
Skyscraper Technique Win #2: Another positive link!
Had a pleasant surprise today. Yet another link in the bag!
This is further testament to the fact that my guest posting technique works.
I'm really looking forward to creating that guide and post about it later on in February.
Have you tried guestposting yet?
January 24, 2017
Decided To Reach Out To Ramit Sethi - Failed
With the success that I had with reaching out to Sam, I thought that I had mastered the art of influencer strategy, and thought that I would try my luck too with Ramit Sethi, owner and popular blogger at Iwillteachyoutoberich.com.
I had heard that he was a nice guy, and therefore thought that if I had provided enough to Ramit, as I did with Sam, he would be happy to reciprocate.
My approach was simple:
- Create a near 9,000 word guide about Ramit and how he writes
- Reach out to Ramit, and tell him about the post
- Hopefully he would love the post enough to share it with his audience
Boy, I couldn't be further from the truth.
I sent an email out to Ramit telling him about the new post.
He read it. I know, because my email server tells me so.
No answer. I'm still waiting. 😛
Lesson learnt: The same strategy won't work with everyone. It's important to adapt!
January 18, 2017
Skyscraper Technique Win #1: Email Outreach is a minor Success
Remember the LinkedIn Profile write up that I did as my first blog post?
Well, I did a simple Email Outreach using Ninja Outreach using the Skyscraper Technique, and it worked pretty well.
Here are my open rates on Ninja Outreach:
6% isn't that bad...I guess.
Over time, I started seeing positive feedback like this:
I don't know why I keep saying this - but the Skyscraper Technique works.
Have you tried it out for yourself? When you pair it with Ninja Outreach, it's a sickening (in a good way) combination.
January 17, 2017
Guestposting Small Win #4 - Resume Writing Lab
I found this guestposting opportunity through using a guestposting technique that I'm trying out with Ninja Outreach (post coming soon).
The process was really straightforward, and in the end, I got the opportunity to post an article on their site.
This will enhance my Domain Authority again!
Goes to show that guestposting is not dead, assuming you:
- Have a strict belief in quality content
- Follow a strict editorial guideline
- Provide value for web owners
I don't think that Google is likely to penalise guestposting - just think of the consequences!
That being said, I'll continue to use guestposting as my main link building technique for Contentrific.
January 16, 2017
Managed To Reach My First Digital Influencer!
If you don't know Sam Hurley, you should.
He's the world's #1 rated Digital Marketing Influencer, with over 160k followers on Twitter.
Long story short, after months of building a relationship with Sam, I managed to add enough value to him to help me promote my content.
Sam promoted my first post: 30 Simple Steps to Create a Killer LinkedIn Profile that Converts
Experiment Lesson #1: Getting help from influencers do pay off - in huge waves!
LinkedIn: 10,037 connections
Twitter: 600 followers
Facebook: 2 new views
January 14, 2017
Guestposting Small Win #3 - Blogging Titan
I found this guestposting opportunity from Twitter, and it was really a coincidence that I landed this deal.
The owner of Blogging Titan, Jacob, was really friendly and to the point with his requirements, which is always the most important thing to look out for!
Major learning tip: Time is of the essence to the party that you are writing to, so make sure you get the post up as soon as you can.
This builds trust in you as a blogger too. Don't let them down when they've given you a chance!
I wrote a piece about
Seems like I'm getting better at guestposting!
January 10, 2017
Guestposting Small Win #2 - Blogging Aid
Julian from Blogging Aid was kind enough to grant me the opportunity to write for his site, which is all about helping bloggers and entrepreneurs improve their blog.
More specifically, I wrote an piece about Content Hacks, which included some examples and lessons from my journey thus far.
January 9, 2017
Setting Up Social Networks + Technological Help
In order to reach my $100,000 mark, I knew that it boiled down to a few factors:
- Creating content that was actually valuable to visitors
- Finding different ways to generate traffic to Contentrific
- Using different techniques to build trust with my visitors and readers - convert them into full time subscriptions
At the heart of all this is social. You simply can't do without it.
That meant that early on, the Content Marketer has to put a lot of emphasis on building your social networks.
I remembered reading an article by Sam Hurley, where he said to focus on 3 specific social networks, nothing more, nothing less.
Of course, much as I'm a mad scientist, I'm only human.
That being said, if I wanted to build a solid following on these social networks, I would have to set up certain tools in a smart way,. that can help me grow my following while appearing non-spammy.
I end up choosing the following tools for each network:
LinkedIn: Dux-Soup and Recurpost
Twitter: Tweepi, CoPromote, Tweet Jukebox
January 8, 2017
Guestposting is Fundamental
One key aspect of my linking strategy for Contentrific is good ol' guestposting and getting the word out by reaching out to relevant people who've read similar content.
The reason why I will not go for the more advanced stuff in SEO like tiered link building etc is simple:
- I don't claim that I know advanced SEO. I don't. Not yet, anyway.
- I'll choose to focus and master the things that I do know - getting powerful content on the site
- In fact, i'm following a-lot of advice from people that I do trust with SEO, such as Brian Dean of Backlinko, and Rand Fishkin of Moz
I believe that the beauty of guestposting is that it favours the content marketer who is highly skilled in writing - something that fits me perfectly.
As time goes on, I trust that I will be able to afford someone on the team who can guide Contentrific with SEO that works.
The process of Guestposting is quite straightforward, but I will do a more in depth post once I am sure that my technique works well.
Essentially, guestposting consists of the following steps:
- Finding the guestposting opportunity (duh)
- Researching on the site
- Crafting a persuasive email that gets opened, and reacted to by the site owner
- Reply to their reply, write the post
- Post approved, get the backlink
- Rinse, repeat
January 7, 2017
Testing out the Skyscraper Technique
If you've no life, and you've spent enough time on Content Marketing and reading up on various theories and models like I did, then chances are, y0u'd have heard of the Skyscraper Technique by Brian Dean.
I initially was a little skeptical about the effectiveness of this technique (as I am with other techniques), but when Brian Dean released a case study on how one of his readers skyrocketed their traffic by over 200%, that got my attention.
I will do more in-depth post, but essentially, the Skyscraper Technique consists of the following steps:
- Find content that is already ranked first on Google that is related to your topic
- See if there are any "holes" in it; imperfections that you can improve on
- Improve the article and publish on your own blog
- Use a tool like Ahrefs or Majestic SEO to analyse the backlinks pointing to your competitor's page (which got them to the first page to begin with)
- Ask them to take a look at your article
- If your article is indeed more detailed, you'll get the backlink, too
I'm choosing this strategy over many others, not because of anything else, but because of the nature of who I am, and how I write as a Content Marketer.
For example, I realise that the majority of my posts are:
- Highly in-depth, and range in the 4,000-9,000 word section
- I like to zoom in on the specific details, then zoom out for the reader to really understand the concept in and out
- Have an ability to connect with the reader, and keep them engaged in my content for long periods of time
That being said, the Skyscraper Technique is the best technique that I can work with, simply because of the similarities between how it works, and how I work.
Lesson learnt: Adapt and choose the right techniques. Not every technique works for you, and don't complain when it doesn't, if you didn't do your homework in detail.
January 5, 2017
LinkedIn Hack #1: Dux Soup
In case you're wondering how I grew my LinkedIn profile to such an astonishing figure (10,053 as of this post), I use a nifty tool called Dux Soup.
This tool helps me to grow my LinkedIn profile in a very simple way:
- It visits the profiles of people on LinkedIn who might be interesting in what I have to offer
- LinkedIn sends them a notification saying that I've viewed them, generating intrigue
- Once they viewed me, there's a higher chance of them converting and taking action, such as adding me as a connection, dropping me a message and so on.
I will do a full post about this tool, soon.
January 4, 2017
Finalising Contentrific's Business Model
While a lot of thought went into how I wanted content to flow on the site (hopefully you can tell), admittedly the last thing on my mind was monetization.
But, this is my work, and my career, after all, so it's a fundamental stepping block to success, if I want to continue doing this forever.
Here are the initial ideas that I have about how I want to monetize this site:
With all the talk and say about Affiliate Marketing, I'm not sure if Affiliate Marketing is still alive, or its not.
A part of me tells me that it is, so let's take a look at the data.
We also take a look at the main reasons why
That makes a lot of sense. If you don't test out the products or services that you're hoping to sell, how can you hope that your readers will trust what you have to say? #duh
Again, that should show you the importance of planning more, and planning well.
As you can see from my journey thus far, we've got the planning portion covered early on, so 5 months of brainstorming for Contentrific was really, really worth it.
Have you planned?
If you fail to plan, you are planning to fail. - Benjamin Franklin
#3: Most affiliate Marketers have no clue where to begin
Outlined again by planning.
Being a planner, and coming from the perspective of non-planner previously, I can really vouch for this.
There's nothing quite like writing without direction, without a sense of purpose.
Takeaway: Make sure you note down exactly what your action steps are, and align them with your overall plan. Don't skip this step!
It seems that Affiliate Marketing is based highly on planning and having a solid approach, with a focus on testing.
Since it aligns with my values, and the way Contentrific is already set up (our experimentation angle), I decided to adopt this approach.
First things first - setting up an affiliate disclaimer.
I'll leave the set up of products and services to promote at a later stage - too much content to create right now!
This should be placed and released only when I've managed to gain some traction, and actually grow my blog using solid techniques that i've learned and know will work.
It's extremely important to me that I sell things that work.
I think you'll understand what it's like to lose money to courses that claim the sky, but fall to the ground as soon as you open up the program.
I've been a victim of those courses before, and I hate it. I must have wasted over 3,000 USD on those courses, and I'm not born with a golden spoon.
Enough of that nonsense.
That being said, time and effort will have to be sacrificed to put action to my words (actually making the blog successful), so it's considered an end goal for now.
One of the more interesting side projects that I'm working on.
I've spent countless hours wasting my time with freelancers that ended up failing the work that I trusted them with.
For example, Contentrific had over 8 developers (bet you didn't know!) before I decided to code it myself (Yes, I code).
With the Content Marketplace, I hope to change it by connecting brands to content marketing providers to handle all aspects of their content marketing to save people like you time, money and effort.
I'll report back once I have an update.
As of this moment of writing, I don't think I have the capacity to start writing for clients, because I'm writing at a speed of 13,000 words per day.
That being said, I do have the intention to go freelance, once the basic content structure and strategy of Contentrific is in place.
Since it takes time to build an audience, and because I don't want to betray your trust, I'll have to find an alternative source of income to avoid going back to a full time job.
I will be updating any income received in the income table below.
Strategy to get there:
In order for me to start receiving work and click throughs on my affiliate offers, I need to follow my content strategy closely.
- Creating powerful content on Contentrific that solves a burning problem
- Test out these problems, and solutions
- Find out the best solutions that can solve this problem
- Present the solution - if it's a product, make sure that it's the best in the industry to my knowledge
- Teach readers how they can solve that problem using the product(s)
- Aggressive outreach and link building with Skyscraper and Email Outreach, supported by Social Networks
January 3, 2017
Deciding On A Content Strategy - A Blogger's Worst Nightmare
Make no mistake, there are A-LOT of competition.
So, how do you stand out? By being different, of course!
I was hugely inspired by
Since I had decided to go into the Content Marketing Niche, it was a matter of finding out how I can angle my blog to be different from the rest of my competition.
I realised that the feedback I got most often was: "Everyone's giving advice that's rehashed and repeated - no one's really testing things out!"
Adopted the idea, and decided to brand Contentrific as the Science Lab of Content Marketing.
I'd angle myself and my blog as the tester and experimenter in Content Marketing.
Changed my Home Page writeup and Site writeup for the 100th plus time. That wasn't very fun.
Here I come!
January 1, 2017
Contentrific is Launched
Contentrific is launched with a single goal in mind - to talk about Content Marketing, and help entrepreneurs, marketers, bloggers and business owners write better.
Also, at this point in time, I didn't have a clue what I wanted to sell on my site, but I did a Scroll Mat (
From my previous businesses, I had gathered about 10,003 connections on LinkedIn, so i'm going to leverage on that as my main traffic driver.
Twitter: 0 followers
LinkedIn: 10,003 connections
Email Subscribers: 0
Follow My Journey And Get Exclusive Updates!
The Journey Before Contentrific
July 23, 2016
Contentrific - 5 months before
After months of learning about Content Marketing, I realised that I was spending way too much time practicing each and every theory out.
Some of the theories took me up to 60 hours to master. It was just too much!
At the same time, I read a report by the Content Marketing Institute that some of the crucial reasons why people fail at Content Marketing was because:
- They didn't have the time to learn
- Not knowing what exactly is the right approach and steps
- Didn't know how to apply the "theories" that were being taught out there
That gave me an idea.
What if there was a blog that experimented with all these different techniques and theories - then talked all about whether they worked, or not, and who it was most suitable for?
That would be awesome!
The idea for Contentrific was set.
Time to do some digging on my target audience, and my competitors.
October 3, 2016
Guestposting Small Win - Snaptactix
I managed to get a guestposting slot on Snaptactix, an email marketing blog run by Jimmy Kim, a well versed Internet Marketer.
That's a relief to any content marketer.
Link juice from sites as prominent as this mean a lot to your ranking, and I expect Contentrific's domain rankings to increase from here on.
P.S. Shout out to Kristen, the Content Marketing Manager at Snaptactix, who's been really kind with the entire experience!