With the amount of blogs and websites on the internet today, content can get outdated pretty quickly.
One way to counter this is by publishing evergreen content as they generally last a very long time.
What then is evergreen content?
In short, it refers to content that remains fresh after a long period of time. It doesn’t have to be perpetual, but it usually lasts for years.
They cover topics that still remain relevant even after a long time regardless of which time of the month you’re reading it.
If it’s something seasonal, it probably isn’t evergreen.
Examples of evergreen articles
Here are some examples of content that is evergreen:
- How to set up a website. There are various ways in setting up a website and newbies will always refer to such articles. You’ll see that plenty has already written on the subject and they remain relevant over the years.
- What is cryptocurrency. This may be a newer topic but the definition of cryptocurrency remains fresh throughout the years. No reason for it to change drastically from time to time.
- Which is the best month to visit Japan. People searching for this are normally curious as to when the best seasons are (for flowers), how the weather is and how crowded will it be. It remains evergreen as it’s unlikely to change a lot.
- How long does it take to boil an egg. Boiling an egg is one of the longest lasting topics you can probably think of. Most people eat boiled eggs, so it’s a good example of content that stays fresh over time.
- How to rank in the top 10 of Google. As long as Google exists and stays on top as the no.1 search engine, this will remain relevant over time.
As you can see in the examples above, most of these topics are on how-to’s and other relevant questions.
Format of long-lasting articles
Once you can identify what evergreen articles are, you can start writing your own.
Most of the evergreen content fall under the following formats:
- How-to’s – this is one of the easiest ways to write lasting content. Depending on your website’s niche, how-to’s can work really great and continue to bring in traffic over time.
- Listicles – this refers to articles that are written with ‘top 10’, ‘top 100’ or any sort of list pertaining to topics that are relevant to your site. There are websites that use this as their main tactic. For e.g. Listverse.
- Why, What, When, Where, Which – these are question and answer type of articles and Quora really nailed this.
- Best of – these are the articles explaining the best items or services that are relevant to your niche. It’s usually used together with listicles. For e.g. ’10 Best Hoverboards’ or ‘Top 10 Movies of All Time’.
Advantages of evergreen content
So why do you need to write evergreen articles? It seems pretty obvious.
Here are two clear advantages of having them on your site:
- Continuous traffic for years. If your article is written comprehensively on a particular topic, you have a better chance of ranking for more long-tail keywords. This means you’ll probably get more visitors to your article. The best part is that as the content remains relevant, your article will continue to bring traffic for years. This doesn’t mean no update is required. Google loves fresh content which means you may need to do some small updates after some time.
- Well written content can attract backlinks. There are bloggers who write skyscraper content that are extremely comprehensive, as they aim to be the best source of a particular topic in their niche. This leads to more websites wanting to link to those articles. Once you gain more genuine, high quality backlinks, your site’s ranking as a whole should improve over time.
- It’s not that difficult to write them. If you’re an expert in your niche, writing evergreen articles may not be that difficult at all.
Don’t neglect other types of content
Evergreen content is undoubtedly a good form of content for most websites (maybe except purely news sites), but you shouldn’t ignore other types of content.
Topics that are seasonal or those that are trending will only last a short time but they can give you tons of visitors in that period.
News websites typically make use of this strategy and they have tons of visitors daily.
Don’t be afraid to have both evergreen and short-lived content on your website.